About Potentia
When we launched in 2004, Facebook and Skype had just been founded, the iPod was in its prime, and the first Androids/iPhones were still years away.
We’re more than just tech recruitment specialists
Kia ora, we’re Potentia! Spanning more than two decades as a technology recruitment agency, for us, it’s always been about people.
We may work in tech, but our story starts and ends with people. The ones who built digital shop fronts, the ones who developed new ways of sharing information and just about everything else we take for granted in business today. We know your potential, your limitations, what makes you tick, and what puts a smile on your face. From graduates to c-suite and everyone in between, our tech recruiters are here to help you stay on top of your game.
Kaupapa Potentia
Values aren’t just something we talk about. Bringing together the shared beliefs and values that drive every decision, we developed a set of values that underpin the relationships we have with clients, candidates and each other.
Manaakitanga
Elevate others
Rangatiratanga
Grow everyday
Auahatanga
Make it fun
Whanaungatanga
Pursue mastery
Everything we do is for our communities
Recent awards success
We’ve been gradually filling up our trophy cabinet over the years…here’s a few of our most recent awards.
2024 RCSA Annual Recruitment Awards (SARAs) - Large Recruitment Agency of the Year
2024 RCSA Annual Recruitment Awards (SARAs) - Recruitment Leader 2024 - Guy Day
2023 SEEK Annual Recruitment Awards (SARAs) – Large Recruitment Agency of the Year
2023 RCSA Awards – Outstanding Agency (up to 40 staff)
2021 SEEK Annual Recruitment Awards (SARAs) – Medium Recruitment Agency of the Year
2021 SEEK Annual Recruitment Awards (SARAs) – Best Diversity, Equity and Inclusion Initiative
2021 Talent International Annual Recruitment Awards (TIARAs) – CSR Initiative of the Year
FAQ
Software engineer salaries reflect current demand for talent and skills. Currently, the median salary for a Senior Software Engineer in New Zealand is NZ$130,000 per year, depending on experience and environment.
We compile local salary trends in our compensation report so you’re up to date on how market demand is influencing Software Engineer salaries year on year.
A recruitment agency is most valuable when hiring requires more than advertising and screening applicants. This includes situations where market conditions are uncertain, the skill set is niche, or access to passive candidates is necessary.
In the New Zealand tech market, the talent pool is relatively concentrated and many experienced professionals are not actively applying for roles. Agencies with established networks can access candidates who are open to the right opportunity but not visible through job boards.
For permanent roles in New Zealand, recruitment agency fees typically range from 15 percent to 25 percent of the candidate’s first year base salary. The exact figure depends on the seniority and complexity of the role, how competitive the market is, and the level of involvement required.
For contract positions, agencies usually apply a markup to the contractor’s hourly or daily rate. This markup covers the cost of sourcing, payroll, compliance, and ongoing management for the duration of the contract, as well as the agencies profit margin.
In New Zealand, a common estimate is that a bad hire costs at least 30 percent of the employee’s annual salary. In many cases, the true cost is closer to six to nine months of pay once lost productivity, rehiring time, and management distraction are considered. For example, if a role pays NZ$140,000 per year, the cost of a bad hire can range from roughly NZ$40,000 to over NZ$100,000.
The financial impact is not just salary. It includes recruitment costs, onboarding time, team disruption, missed delivery targets, and the cost of restarting the hiring process.
In today’s market, the median salary for a Senior Business Analyst in New Zealand is NZ$122,000 per year in a permanent role and NZ$120 per hour as a contractor. What makes the difference is not just years of experience, but the type of problems being solved. Analysts who operate in niches, close to senior stakeholders or across major system change tend to command stronger packages.
For a clearer picture of where the market is moving, including recent shifts in demand, see our latest compensation report.
